People or Producer?

So the main and most confusing question we had was, How has more power to drive the change, The people or the producers? Whom should we target and concentrate on?After talking to the Experts, visiting the malls and shopping malls and reading more about it, we felt that maybe a User-Pulled approach would be best. Our understanding was based on the fact that, if we could bring about a behavior change, and people start demanding things, the business and producers would be forced to change their design and supplies for that. We were convinced and decided to go forward with that when out of nowhere Sameer Shukla popped into our cubicle. We briefed him about our topic and our approach and he gave us a totally different approach.

He said a User driven approach maybe be permanent and a long term approach, but it might take around 4 to 5 generation for the effects to be seen.While Business on the other hand have a fast impact and implementation. Similar to a democracy and a dictatorship, the business power being a single entity, its easier and faster to make a change and see it happen. Users on the otherhand, being a fragmented entity, have a diverse random group which might become difficult to decide as a whole.The executive power would be incremental in people but more direct in a business.

So should it be a Pull system(user driven) or a Push system(Business driven)?or can we find a way out in between?

Talk to Experts #4


Kavitha Aravind- Lets talk to kids

This image has an empty alt attribute; its file name is kk.jpg

Tanya had another idea, why not use children as the next generation army for the environment? We approached Kavita Arvind, who happened to be visiting NID and teaching in foundation.

How do we work with kids? How do we understand their perspective?

First of all, she started,” Don’t look at them as a resource. Don’t go there with an agenda. Go there asking for collaboration, to treat children as the changemakers and thought leaders of the future. Don’t go to preach, go to make some mischief together, Try to work on an issue together. Change your words and you will find your attitude changing”

She asked us a few fundamental questions that we were not clear with yet, like what would be the age group? Each age group would have a different approach.

Mainstream schools seem to be a problem. For us to walk into a school like that and expect them to be receptive is a bit difficult. It would be easier in an alternate school.

Mainstream education also disregards children’s opinion and if this continues, slowly they lose the ability to question. When we ask them for opinions in such an environment, they would look to their teachers to validate their response, rather than fearlessly answering or experimenting. But this is also why, us going to a mainstream school is important.

Each age group will require a different approach. The younger ones will require a playful multisensory approach, the older ones will be more argumentative and questioning.

Maybe schools may not be the best approach.. maybe try workshops conducted during holidays when they are free and parents want to keep them engaged. Include activities that can be conducted over weekends . Dont see them as resources, do things with them- co create and define the problem and look at it together.

Lets make mischief together, Lets try to understand these creatures we have heard about so much about.



Golden Rules for Sustainable Living

So, we decided, lets break it all down. Make it simple. If a person had to live sustainable and make the shift,what are the things he could do? What are simple easy interventions on the user side we could think of? So we came up with the Golden Rules for Sustainable Living and we wrote down everything, from something as simple as planting trees, owning a pet to something as vague as Increasing Quality of life. The next step would be to branch it out, What are the next level actionable step in each point? (Written in dark blue) and that led to a series of interventions that would help make each point executable.

The idea was to come up with Mushroom Projects that are

  1. Local
  2. Context based Multipliable
  3. Robust
  4. Adaptable and flexible
  5. And not necessarily Scalable.

One major Insight we got from the people we talked to was that

1.Going back to the roots, Going Local was one major point in the success of the idea.

2. The idea was to have small projects at different levels which would be part of one big project in the bigger picture.

3.To Advertise the idea of sustainability through Products and not just through words.

4. It was easier to maintain and implement an idea in a small and local level. Also going Local increased interaction among people,leading to better human connect and quality of life.

You will find the online map on “How to live better below

https://coggle.it/diagram/XK7VIumriKHWuUUG/t/-/69e582939769dc1430a5565a7be276db6717eefc8f2a304d9f6cff4a1b1447fb

A direction??

The days followed reading a lot and trying to understand the topic in depth. Praveen advised us to dive deep into our individual areas to know more , it would connect on the way of the journey. And so we did, the next 3 days were all about me trying to understand consumer behaviour, buying patterns, brand loyalty, how ads play with our mind, the psychology of buying.What was learned from that was a deep need of people to feel importance , personalize yet confirm to the crowd and social proof . Its also showed the business side of the game where these areas where tapped very beautifully to tune us to buy what they wanted us to buy.

So, Can we use their technique to propagate our idea? Instead of fighting the system, can we tweak it for our benefit?

Why We Buy: The Behvaiour Study of a Consumer

Talk to the Expert #3

Pooja R Bhale :”Be Kind and Compassionate”

Pooja R Bhale

The Farm is a small haven in Pune, founded by Pooja, a wildlife biologist . The founder lives close to nature by creating her own environment . Her Farm is filled with animals and people living in harmony and she doesn’t believe in keeping her doors locked. For her Sustainability is a way of life. Its not only about the big big choices but its also about the small things, Compassion to our fellow species and kindness. Not having alternatives was one major hurdle in following a Sustainable life.But for her too, it was not just a shift, it was a life philosophy. Even as a child, she said, her parents carried steel dhabhas to get extra food back home, Used minimal packaging.

Sustainability was a way traditional life systems would work. It was about respecting what we have and valuing it. It was about smiling at a person. It was about choices- the choice to not throw a waste. And the biggest obstacle for that being Convenience. The more richer we get, the more we care less about the planet.

She gave us a new way of looking at the Maslow’s Hierarchy of needs. What if we see the triangle upside down. Does it still make sense to us? Can a person not be happy even with all the basic needs met? Is self-actualisation and happiness more important than everything else? She says, for her the Pyramid could is inverted and it still makes sense to her. Hmm.. interesting..

After talking to her I was tempted to visit her Farm one day, and I will for sure. But a great respect dawned on me for her work and a lot of clarity too.

Do follow her on Instagram :
https://www.instagram.com/thefarmandlove/

And check out her amazing work on her website:

http://www.protecterraef.org/

You can drop her a message and visit her Farm to see the amazing work being done.

But for now, back to our work

Talk to the Experts #2

Manvendra Singh Inaniya

Manvendra Singh Inaniya

A Small Intro:

I’ve known Manvendra(I call him Sunny) since my 9th standard and even then he was a person who would wanna do things his way and live life to the fullest. A dropout from VIT Mechanical Engineering, he was on a quest to understand his purpose of life, he did odd jobs, slept on the streets, worked with NGOs. Then for a long time he was working in Greenpeace Organisation. He later moved on to Bhoomi college, learned about nature with nature , lived in a house made by himself without electricity. Currently he is making forests.

Do check out his Youtube talks to know a lot more about him and make hire him to make forest in your locality 🙂

https://www.youtube.com/watch?v=4bDkmy5j2O0

https://www.youtube.com/watch?v=1nE4xinF30g

So,

We thought we’d contact him to know more about his way of life. We had a Skype call with him. So he had very practical view on Sustainability. Being a person who had once lived completely sustainable once (drawing water from the mountain streams, making fire and cooking, zero electricity usage being some of them), his view was that a sustainable way of living was about conflicts. Of sacrificing and making a choice or letting go of some choices. He didn’t believe that any amount of talking and preaching on sustainability would do any good unless one has experienced it to its extreme . Talking about Sustainability was the easiest to do, according to him, in the comforts of your surrounding.

His advice was to live with less. He didn’t want to be frustrated on life and to be too hard on oneself for living sustainable. He didn’t wanna,’Kill my desires’. He would take abandoned things from Lost and Found section, Use Locally produced things, Use less energy , Pro create with the people around him.

He was happy that we were talking and thinking in such lines. But in simple terms for him – Life is simple and easy. Don’t try to be too hard on yourself.Live Simple, Love all- Those were the best ways to be sustainable.

FIN.

🙂

Back to Square One?

We had a talk with Sooraj S S(NID Product Design 2019 Graduate) , who had done his project on “Possessed by Possessions” and a Graduation Project on “Right to Repair”. Talking to him for almost 3 hours gave us some feeling of hope. He gave us a small glimpse of the other side of the whole system. “What if its actually good?” “Maybe Industrialization got the cost down so low that everyone could afford it?”. They looked mainly into the Behavior patterns of the customers and their decision making and buying choices. He told us System is like a “Bag of jigsaw that is shuffled and juggled till it all fits perfectly in each other ”

Useful Insights for us :

  1. Look for small change- they can create huge ripple effects and can be implemented easily.
  2. Start connecting dots- think in multiple and parallel lines
  3. Think of as many keywords as possible
  4. Think of ways to create Impactful Awareness.
  5. How to design to make things satisfactory enough

Do look up their amazing work on https://www.behance.net/gallery/59486589/Systems-Design-Possessed-by-possessions

Today we started the day with trying to trace our personal journey to this topic. When did each one of us become so conscious about having so many products and not buying more? Was is always about sustainability, recycling etc…? and after having a walk through our memory lane we realized, it all started with money. As a child we were just made very conscious about spending the money we had.Words such as sustainability and recycling were not in our dictionary then. Recycling was jugaad that we did to save money. It was natural to use broken and thrown away thing to make it into something useful to save the money we had. Maybe this extended on and became a way of life for us. That got me thinking , were kids a good target to concentrate on? “Catch them young?”

Afternoon we attended the talk by Rebecca Reubens (Author of the book Bamboo), who talked about the History of Sustainability. It was refreshing to see words and aspects we were addressing put very well structured and in a linear way. It was an easy story that gave us a good idea about how it all started. While talking to her personally we realized , we had moved so away from our initial topic that now we had no idea where we were. We wanted to know how we can impact the system. Understand buying behaviors, Understand Economics and the capital aspect, and where do we fit in as consumers who are designers.

“What did we want out of this project?” “What to do tomorrow?” and most importantly “What was our topic?”

The first stop

So the straight forward and one of the things to do was to map the stakeholders. But as we kept adding it we realized, who wasn’t a stake holder in this system? Everybody is a very easily either a buyer or a producer in one way or the other.

Stakeholders? EVERYONE!!!

STOP.BREAK.BREATH.

Wait!There is no much already, some and talked about. What are we gonna do differently.Just Collecting data and making redundant collection would be of no use if nothing was done with it. So we stopped. And thought.

Where could we make an impact as a designer. What was our role out there?Where do we fit in and how can use the power to make a difference. And mostly what difference did we wanna make?

So we tried looking into people, companies and startups and initiatives that are trying their bit to help the planet. We created the ‘Wall of Honour’.

Wall of Honour

Also the question bank- throwing in all the questions that pop-ed up in our head.

Questions

Parallely Ju tried to trace the journey of a product to get an idea about what might be happening. She choose the common villian of the planet- a water bottle.

<photo>

And the process also gave her with new insights. The plastic in a Pet bottle is the same as polysterene that is used in textile industry.Then why isnt it talked about? Who is passing on this information that something is bad. Where does our information come from?

The confusion

So, we got excited and we wanted to do it all, address it all and know it all. Introducing the Data Dumping wall. We read , searched , tried to make sense, slept off, had chai, tried reading again, slept off(again), got mind-fucked, ran away from the studio and helped each other stay not depressed and or insane.

We were initially looking into

  1. Psychology of Buying –
    • why do we buy things
    • what pushes us to buy things we already have
    • why are there so many varities of a product
    • what makes them happy ?
  2. Materials
    • who makes the material decisions
    • how is a material decided for a product what are the parameters
    • does the product drive the material or vise versa
    • what is the life cycle of a product
    • how much and from where does a user get information ?
  3. Economy
    • who makes the decision to launch a product
    • when to launch the product
    • who bears the actual cost of the product ?

So we started (randomly) dumping every word we could think was related,every topic, every word, every bit of information. We dumped it all. After almost a week of watching videos,trying to read books and talking, we asked ourselves, ” ok… what are we doing ? we are going through existing data and collecting them and making another set of data.For What? Are we just collecting Redundant data? what is our purpose of this project? what are we trying to achieve from it? what are we doing ?”