15.3.19 : We visited the shop Computer electronic exchange in Ahmedabad One mall to learn about how their business works. CEX is a UK based company with many outlets around the world. Now, it deals mostly with mobile phones. Their shop contained so many models of electronics that were used for some time and disposed off. These were the lucky pieces though, that would get a second life. They would only take the electronics that were in perfect working condition after a 45 minutes test.
Insights:
-A good system for material complex products which are not easily recycled or disassembled? Or is it encouraging consuming newer gadgets, sooner than you require?
-Combines video games and electronics. They identified the audience
-Has in trend products
-Extends the life span of a product
-Good returns promotes exchange, which in turn ensures cycling of goods
We decided to look a little deeper into how things might work at the back end. How do such models of business affect consumption? Do they ensure a good system for material collection? Are they economically viable?
Design Less; Design Right 