The days followed reading a lot and trying to understand the topic in depth. Praveen advised us to dive deep into our individual areas to know more , it would connect on the way of the journey. And so we did, the next 3 days were all about me trying to understand consumer behaviour, buying patterns, brand loyalty, how ads play with our mind, the psychology of buying.What was learned from that was a deep need of people to feel importance , personalize yet confirm to the crowd and social proof . Its also showed the business side of the game where these areas where tapped very beautifully to tune us to buy what they wanted us to buy.
So, Can we use their technique to propagate our idea? Instead of fighting the system, can we tweak it for our benefit?
Design Less; Design Right 