27.3.19: We decided to visit the big bazaar store to check out the offer. The offer said, ‘The Great Xchange’. In reality it was just a marketing gimmick. They simply gave it all away to scrap.
While walking through the aisles, I felt the familiar euphoric feeling accompanied by a desperate need to own those things. So many bottles, attractive labels, delicious looking colours, textures, great promises on packages of making you healthy, of satisfying some tastebuds etc. I realised that inspite of reading about consumerism, thinking before buying, I still wanted to own those things. Of course, if you teach generations of designers to work on making people buy things, that will be the result. What if we can use the same knowledge to make users buy the right things? Consume Right? How would I be as a business person? Would I also say ‘20% free’ or urge my buyers to buy more than they need just for profit?
Here are a few ads published by them. The trap in the deal? The customer could avail the offer only on purchases above 1000 Rs/- So wait a minute, Arent we gonna consume more things just for the sake of redeeming the offer ?
Design Less; Design Right 